Ae is a master stylist and a native of San Diego with over 15 yrs of experience. She specializes in new modern trends, long hair and highlighting techniques that make her a highly sought after stylist. Her expertise in making dark hair light and her attention to detail is what most of her clients seek her out for. Her easy going, friendly, and personable personality makes anyone feel right at home in her chair. In addition to hair, Ae also specializes in make-up.

Alisa is San Diego’s “go to” hair expert, specializing in hair extensions, natural hair care, designs & styles, chemical services, hair color, highlights, color-correction and more!  Featured in several publications for her hair extension work, Alisa has been a hair stylists for over 18 years.  She is highly sought after as a leading expert in many techniques and styles.

Boe is a detail-oriented hair stylist who believes in delivering a client’s vision with expertise, skill, and a personal experience.  She’s a Redken certified Hair Colorist with over 15 years of experience.  Boe’s professionalism and creativity makes her a highly sought-after hair stylist.

Catherine has been a hair extraordinaire for over 20 years.  Certified in multiple color lines and hair extension companies, she specializes in creative on-point color and precision hair cutting.  Catherine is highly advanced in the application of perfect human hair extension that is undetectable by the human eye.

Chelsea has been a dedicated cut, color, and extension specialist at PURE Salon and Spa for over 4 ½ years.  Her mission is to give each client the confidence of having the best hair style, so he or she can look & feel their absolute best!  Chelsea has been perfecting her craft, providing exceptional customer satisfaction for over 9 years.  She is highly confident in providing an awesome experience & hairstyle that will have you falling in love with your hair all over again! 

Chris is a senior stylist with over 21 years of experience.  She has continued her education with Vidal Sassoon’s Academy in places such as London, Los Angeles, San Francisco, & New York.  Chris is an expert in many hair styles but works well with wavy and curly hair.  She loves creating new and vibrant looks for her clients!

Cindy is a spunky, warm-hearted hair stylist who welcomes any & all hair challenges!  With her detailed knowledge and drive, Cindy creates simply beautiful hair!  She believes that you never stop learning and always is keeping up with the current trends, styles, and techniques.

Born & raised in the Bay Area and moving to San Diego in 1998, Dalon is a licensed Cosmetologist since 2006.  While well-versed in many different hair styles, some of Dalon’s specialties include “A-Line Bob” haircuts, vivid colors, Global Keratin Straightening treatments, and color corrections.  Dalon remains current in all the latest trends.  She is, by far, a perfectionist who enjoys the licensed to create!

Enrique has 30 years of experience working in the beauty industry. Throughout his career he has “worn many hats” - a hairdresser, color specialist, salon trainer & master stylist. He has worked as a senior color specialist for most reputable hair color brands in the world.  Enrique continues to be committed to the art of hairstyling by frequently attending advanced classes &workshops keeping him current with the latest trends.

“Do What I Love: Love What I Do!  Style and Grace!”  With over 35 years of experience, Grace provides a mixture of creativity, passion, innovation, talent, & fun to give that perfect look! She is experienced in color, cuts, and all types of styles as well as a Perm Specialist!

Greg has been in the hair industry for over 30 years. As a Tigi Artistic Team Member he is a leader in hair education throughout the San Diego. Greg’s expertise of all hair techniques has led him to be one of our most sought out professionals. He specializes in complete makeovers for clients who are looking to transform their looks, whether it be with a new fashion forward cut or change of color. He is truly passionate about his work and never lets a client leave unsatisfied with their results.

Hannah has been a cosmetologist for over 6 years.  Loving new trends & up-to-date styles, Hannah maintains ongoing education to maintain her high level of skills.  Her specializes include hair color and Balayage techniques, as well as Micro-Bead 2 Gram hair extensions.  Hannah is also an expert technician in gel nails and semi-permanent tattoo applications.

Jessica is a hair stylist and hair extension expert.  Originally from Chicago, she brings over 18 years of experience.  Jessica has travelled all over the country, working on all varieties of hair type and textures.  Her signature ‘dos range from short, precise bobs, laid-back beachy waves, to long layered locks.  Jessica leaves each client with a unique, customized hairstyle.

Passionate about her craft, Jessica is a well-rounded stylist that strives to keep up to date on modern trends. Trained in L’Oréal Professionnel hair color and TIGI haircutting, Jessica's specialties include color, balayage, highlighting, fashion color, and women’s haircuts. 

Multi-talented, skilled, and passionate licensed cosmetologist and educator Kaitlyn thrives in making people look and feel Beautiful. Specializing in color, highlighting, Balayage, Hairtalk and Babe hair extensions, up styling, and woman’s cutting. Over 8 years in experience and trained in a multitude of continuing education; L’Oréal Professional academy SoHo Balayage, SoHo West cutting, L’Oréal Professional world tour Milan, Tigi cutting, Confessions of a Hairstylist up styling, Hairtalk hair extensions, and Babe hair extensions.

When you sit in my chair, it’s not just a service, but an experience; this is my policy to ensure that you are walking out with a smile & feeling great!  Besides women’s cuts and highlights/color, one of Kay’s strong points is men’s haircuts.  “Two of the most important things in life – a great cut and a nice pair of shoes!” 

Keara is a hair stylist with over 7 years experience in the industry. With a strong passion for making people feel and look their best, she thrives in creating beautiful, healthy hair for every guest that sits in her chair. Keara graduated from Paul Mitchell the school in 2011 and has since continued her education with L’Oréal Professional, Toni & Guy and Deva Curl. A certified curly hair specialist, she also excels at Balayage, hair coloring and lightening, tape-in extensions, men & women’s haircuts.

Lana has been in the beauty business since the age of 18!!  With years of experience under her belt, Lana specializes in corrective color, fine hair, and cutting. Lana’s career history consists of owning her own make-up and polish line, organizing multiple fashion shows & make-up artist for Universal Studios. Lana has used her expertise to provide classes for other hair stylists.The reason for her longevity in the beauty industry–continual education! Lana’s education is broad, trained in London, Paris, Hawaii, Los Angeles, San Francisco, and Texas.

Lolita has over 20 years of experience in color, cut, and styling of hair.  Her extensive training has given Lolita expertise in Tony & Guy, Vidal Sassoon, Redken, L’Oréal, Bumble & Bumble, Joico, and many more.  Her goal is simple – to make you happy and beautiful!

Michelle is a highly creative & skilled master stylist and colorist with over 15 years of experience in providing custom cuts, high quality color and hair smoothing treatments (Keratin). She is customer oriented, able to make clients feel at ease, and have the ability to interpret client’s desires.

Best known as a previous stylist to Emmy Award recipients, newscasters, San Diego Charger Cheerleaders, and football players of the Charges & Kansas City Chiefs. Misty enhances our team at PURE with over 15 years of experience in the industry, specializing in Toni & Guy precision cutting while combining freehand color techniques, Balayage along with traditional foiling using L’Oréal’s prestigious color line. “Your hair is the accessory you wear each day; it might as well look freaking amazing!”

With over 26 years of experience in the beauty industry, Noelia provides her clients with the exact look that they want.  Experienced in color, she provides not only the perfect style of hair, but that perfect tone or shade to match!  But why stop just at hair?  Noelia is also a certified make up artist that can easily provide that overall look.

Shannon is a San Diego native that has been active in the beauty industry for over 8 years.  She stays educated in all the latest cuts and color trends including hair extensions.  Shannon also specializes in editorial styling.  She brings the best cut and color, giving that perfect look each & every one of her clients!

Toni has been a licensed hair stylist for over 20 years and has been creating masterpieces ever since!  Her education within the industry is always expanding as she keeps up-to-date by regularly attending TIGI Academies in New York, Los Angeles, and Dallas.  In addition to advanced techniques in color and cut, Toni is also a certified hair extension expert. 

Vanessa has been behind the chair for 8 years. “Making people look and feel good is the most rewarding job there is!” With extensive education at L'oreal diPietro Academy in San Francisco , DEVA curl and TIGI cutting, Vanessa specializes in Woman’s Cutting Color, Balayage, Highlights, Special Occasion Styling and Hairtall Extensions.

With over 8 years of experience Yvette is proficient in all nail techniques and specializes in intricate nail art. Yvette continues her education to remain up-to-date in the latest trends in the industry and takes pride in her excellent work with pedicures.  She is very friendly and personable with all her clients and, because of this, continues to maintain a large client base. 

The purpose and reason my path took me to a massage therapy was my keen ability and talent to provide natural healing to others that have issues.  Both in mind and body, I am a believer in natural healing and I am here in that perfect career to provide this.

Olga is a licensed esthetician with over 16 years of experience in her industry.  Equipped with the best products, Olga uses her expert skills and techniques to rejuvenate and heal skin, leaving it young and healthy!  Each treatment that Olga suggests is based a detailed analysis of your skin & lifestyle.