The world leader in beauty, L’Oréal is present in 130 countries on five continents. L’Oréal’s mission is to provide the best in cosmetics innovation using unparalleled technology, research and innovation and providing groundbreaking, high-quality products for women, men, and children of all ages and ethnicities based on individual diversities. L’Oréal remains PURE Salon’s amazing color line for hair, bringing a palette of endless, vibrant colors. We are very proud to share this with you!!